Corporate Sales: $11.3 billion

Beauty Sales: $2.9 billion (estimate)

Major Products: Skin care and cosmetic brands Artistry, Laura Mercier, Revive, clear.now and Tolsom; Satinique hair care; Body Series personal care; Glister oral care.

New Products: Artistry Ideal Radiance Illuminating Moisturizer, Artistry Signature Eyes Automatic Liquid Eye Liner, Artistry Bold Mascara, Artistry Youth Xtend Serum Concentrate, Artistry Galaxy Trend Collection.

Artistry’s day-to-night Galaxy Trend Collection launched this fall.

Comments: Amway’s Artistry skin care and beauty brand continues to attract consumers throughout the world. Artistry products are sold through more than 3 million Amway distributors in more than 100 countries and territories worldwide. In fact, Amway says that Euromonitor data shows that over the last decade, the Artistry brand has become one of the top-five largest selling premium skin care brands in the world. And product lines and awareness are both growing rapidly. A “benefit simulator” now helps consumers see how the anti-aging skin care products will aid their appearance.

Amway recently unveiled the future restage of its Artistry brand with the pre-launch of Artistry Youth Xtend Serum Concentrate. This powerful serum is one of eight anti-aging products in the new Artistry Youth Xtend Skin Care Collection, and is designed to help even young women keep their skin looking younger, longer. The complete Youth Xtend Collection consists of a cleanser, toner, serum, day and night lotion, day and night cream, and an eye cream, all working together to address the early signs of aging. All flaunt the signature new look—a distinctive and sophisticated package design, called Crescendo, named for the grace and height of its upward-slanted caps.

In a two-year re-stage, Youth Xtend rolled out in Korea, then in Japan, Thailand and Southeast Asia, followed by Australian/New Zealand and China, Europe and The Americas.

The prestige beauty brand of Amway also announced the appointment of Rick DiCecca as global makeup artist.

In 2013, Amway has also put a focus on men’s grooming and skin care products—especially in India. The company launched a new range of men’s grooming products under the brand name Dynamite. The new product range includes face wash, shave foam, deodorant, shaving cream, whitening cream, after shave splash and hair cream. Amway is also constructing a new manufacturing facility in India, scheduled to open by 2015. This is Amway’s third plant other than in the U.S. and China.

In August, Amway announced plans to establish an Asia Beauty Innovation Center in Seoul, South Korea, underscoring an increased global investment in R&D and marketing strategies in China and South East Asia. Work there will focus on developing the leadership position of the Artistry brand.

Corporate Sales: $10.9 billion
Beauty Sales: $2.8 billion (estimate)

Major Products: Artistry skincare and cosmetics, Laura Mercier, RéVive.

New Products: Artistry Youth Xtend, Artistry Time Defiance UV Defense SPF 50, Artistry Escape to Paradise Fall 2012 Trend Collection, Laura Mercier Soufflé Body Crème, Laura Mercier Illuminating Eye Color, RéVive Pore Correctif Multi-action Repair Serum.

Artistry has licensed a patented anti-aging technology for its anti-wrinkle firming serum.

Comments: Nine out of 10 of Amway’s top markets grew last year—including China and the U.S., as well as emerging markets, leading to parent company’s Alticor breaking the $10 billion mark for global sales for the first time. Global market share grew to 10%.

Amway’s Artistry brand, sold in more than 50 countries, grew at record levels, and generated more than $1.7 billion in annual global sales, leading health and beauty sales at direct-seller Amway. According to data from Euromonitor International, Artistry is among the world’s top five, largest-selling premium skincare brands.

Gurwitch Products, acquired by Alticor in 2006, owns and markets Laura Mercier and RéVive cosmetics and skincare products, two global brands that rank highly in the prestige cosmetics arena. Gurwitch was reported to have topped $1 billion in sales in 2011.

In May 2011, Amway ranked No. 1 in online Health & Beauty sales for the eighth consecutive year, according to Internet Retailer’s annual Top 500 Guide to the web.

This month, Artistry signed on as the “Diamond Premier Exclusive Sponsor” of the 17th annual Busan International Film Festival in South Korea. Hollywood actress Teresa Palmer, the brand’s new global face, traveled to Korea to debut her film, “Wish You Were Here,” and support the festival. Palmer plays a key role in Artistry’s positioning as a major global player.

In June, Artistry announced the appointment of Rick DiCecca as global makeup artist.

The Artistry brand will “relaunch” late this year in Korea, Japan and Thailand, with an advanced range of skincare products called Youth Xtend, bringing the results of high-tech R&D to direct sales. The collection includes 11 skincare products ranging in price from $38-$113. Said to be at the heart of the brand’s new signature look is a new package design, called Crescendo, named for the grace and height of its upward-slanted caps. A sleek new logo will identify the brand, which is scheduled to arrive stateside in 2013.

In March 2013, Artistry plans to introduce the products in Australia/New Zealand and in the fourth quarter, in China, Europe and The Americas.

Also in March, Amway teamed up with the University of Michigan to license an anti-aging technology for its newest Artistry anti-wrinkle firming serum. According to the company, this will be the first and only anti-aging product to utilize a breakthrough patented targeting complex technology that reduces the common side effects found in retinol treatments. The serum is said to increase collagen activity by 300% overnight.

The Artistry brand is sold through a network of more than three million distributors worldwide. New digital tools such as the Artistry Virtual Makeover and Skin Care Recommender, help distributors and enable women to “sample” and find products that meet their personal needs.

Beauty Sales: $ 5.7 billion (estimate)
Corporate Sales:  $9.2 billion (estimate)

Major Beauty Brands/Products: Artistry Cosmetics, Laura Mercier, RéVive, Tolsom, Body Series, Satinique.

New Products: This 3-well reusable compact manufactured for Laura Mercier by HCT allows users to simply pop colors in and out for customizable eye/lip/cheek palettes.

Satinique Daily Balance 2-in-1 Hair Cleansing Shampoo & Conditioner, Artistry Intensive Skin Care Renewing Peel, Body Series 4-in-1 Family Bar Soap.
Comments:

Alticor, the parent company of Amway Corporation, Access Business Group LLC and Alticor Corporate Enterprises (including Gurwitch Products), plowed through a recovering global economic downturn, reporting strong global sales, up 9.5% to $9.2 billion in 2010, marking the company’s 10th year of sales increases in the last 11 years. As with other Top 20 companies, mass-market products sold through Amway (direct sell and online) and prestige items sold in department stores combined for the healthy revenues.

In May 2010, Internet Retailer’s annual Top 500 Guide to the web ranked Amway Global (the North American affiliate of Amway Corp) No. 1 in the Health & Beauty category for the seventh consecutive year, and 27th in overall web sales.

In November 2010, Amway launch its Artistry Reflective Beauty Trend Colour Collection created in collaboration with makeup artist Frances Hathaway.

With renewed consumer interest in the prestige market, Gurwitch launched full speed ahead to solidify a leading position with best-selling Laura Mercier and RéVive brands. Key to expansion was the injection of new, top tier management.

In January 2011, Claudia Poccia, former president of Avon’s Mark business, was named president and CEO of Gurwitch Products. Soon after, Scott Widro, former vice president of manufacturing and materials management, Chanel, joined Gurwitch as executive vice president of operations and supply chain. In September, Kim Waite, former head of global public relations for the Mark division of Avon was appointed vice president of global communications, Gurwitch.

In February 2011, Artistry participated in exclusive gift bags that went to 80 celebrities attending the 2011 Grammys. Artistry was also once again the official skin care and cosmetics sponsor of the Miss America Organization and pageant.

In April, Artistry launched an intensive skin care renewing facial peel with a mushroom enzyme that’s billed as a convenient, at-home alternative to acid-based peels and which it says rivals benefits experienced from professional treatments.

Clearly, Alticor is on a winning track again this year, both with Gurwitch and with Amway. In June, the direct seller made history as it broke the billion dollar mark in a single month for the first time in the company’s 52-year history. Sales increased in nine of the company’s top 10 markets during the month, with double-digit growth recorded in China, Korea, India, Thailand, Taiwan and Ukraine.

Beauty Sales: $1.9 billion (est. personal care)
Corporate Sales: $8.2 billion

Major Products/Brands: Skin care, sun care, color cosmetics, hair care and personal care, sold under Amway brands Artistry Essentials, Satinique and Body Series; and retail brands Laura Mercier and E. Funkhouser.

New Beauty Products: Artistry Essentials Colour Kit, Artistry Time Defiance Lifting Eye Creme, Artistry Essentials Skin Care, Satinique Gentle Daily Hair Cleanser/Shampoo, Creme LX (Asia).

Comments: Direct sales once again proved to be a sign of the times and part of a winning formula at Amway, an Alticor subsidiary. Artistry (among the five top-selling beauty brands in the world), Satinique (hair care products) and Body Series (body wash and skin treatment) are sold through the direct selling model. Laura Mercier and E. Funkhouser belong to Amway and are sold through the retail channel. Corporate sales surged more than 15% last year. This year, the company celebrates its 50th anniversary.

Global sales contributed to its successful year. Last year, 80% of sales came from outside the U.S.; of its 59 worldwide affiliates, two-thirds reported an increase in sales, with much of the growth in Europe, China, Japan, Malaysia and Korea. According to a Euromonitor study of 2007 global retail sales, Artistry is one of the world’s top five largest selling prestige brands of facial skin care and color cosmetics, generating more than $1 billion in annual global sales. Artistry products are available exclusively through Amway global independent business owners.

Amway’s also entrenched in the beautyfrom- the-inside-out trend. In May, Amway launched Clear. Now, which it calls a chewable supplement for beautiful skin from the inside out.

Amway seems to have its approach to Internet sales down pat. In fact, according to Internet Retailer’s annual Top 500 Guide to the Web, Amway Global is ranked first in the health and beauty category for the sixth consecutive year, and 28th in overall Web sales.

In July, Amway announced that Marta, forward for the Los Angeles Sol of Women’s Professional Soccer, has entered into a multiyear contract to endorse the company and its health and beauty power brands, Nutrilite and Artistry.

According to a company spokesperson, sales in 2009 are trending even higher, and Amway continues to aim for $12 billion in revenue by 2012.