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EXCLUSIVE: NIQ’s Anna Mayo Sets Us on a Path for 2025 Beauty

Watch this insightful video to gain perspective on which cosmetic categories and products are thriving in 2025.

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By: Jamie Matusow

Editor-in-Chief

Beauty Packaging’s Jamie Matusow recently welcomed the opportunity to catch up with Anna Mayo, Vice President, Beauty Vertical, NIQ. Mayo is an expert on beauty market trends. At a time of quick-moving trends and complicated decisions, watch this insightful video to gain perspective on these questions, and more. Mayo discusses:

  • Which cosmetic categories and products are thriving?
  • Where are the majority of online sales taking place?
  • What are the opportunities for retail?
  • What will be the impact of pending tariffs?
  • Is there a renewed focus on the regulation of specific ingredients?
Fasten your seat belts—it promises to be an exciting year!

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