Hawaiian Tropic is turning full-body suncare application into a full-blown summer movement, with a must-watch music video.

Following the brand’s breakthrough Tana Sutra campaign in 2025, Hawaiian Tropic is back to make sure your SPF is one step you’ll never want to skip. 

Set to the tune of the nostalgic ’90s anthem “I Touch Myself” by Divinyls, the campaign itself is a love letter to the sun. 

The campaign reimagines applying your suncare as a playful, sexy dance routine with moves brought to life by global social media personality, Alix Earle. 

Veronique Mura, General Manager/Sr Vice President Body & Skin at Edgewell Personal Care, said, 

“Hawaiian Tropic is all about helping you feel like your sexiest self before, during and after your time in the sun. Application is usually considered a chore in an already clinical category, so we knew we could bring something fresh, fun and wholly Hawaiian Tropic to the table. For this campaign, we wanted to lean into a universal language that everyone speaks – dance – to make that process more enjoyable and invite people to bring out their most radiant self.”

About the Campaign Video

The campaign kicks off with the release of a full-length music video and high-impact social media takeovers, setting the stage for the summer’s hottest dance trend.

A dance tutorial will also be released so viewers can recreate the video’s iconic moves and channel their glowiest selves in the sun all summer long.

Shot on location in Los Angeles by Aerin Moreno, who directed Hawaiian Tropic’s campaign with Earle last summer, the full-length video transports viewers to an idyllic beach, where Earle’s ode to the sun is complimented by an iconic application routine. 

The routine features Hawaiian Tropic’s products that feel so beautiful on the skin, they make you want to “touch yourself.” 

Hawaiian Tropic partnered with Grammy award-winning choreographer Robbie Blue to create the viral dance moves that cleverly double as SPF application, elevating it into a flirty, confidence-boosting ritual.

For the first time, Hawaiian Tropic is also partnering with Sports Illustrated Swimsuit as the official suncare partner of Sports Illustrated Swimsuit 2026. 

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