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Packaging can evolve from a passive container to an active communication tool that builds loyalty, educates customers, and reinforces a brand’s values.
By: Deb Adams
The limited-edition collection includes press-on nails and pre-glued lashes with designs inspired by the show.
By: Rachel Klemovitch
The Scalp Ritual includes a Bamboo Tonic, Rise Powder Detox, and Scalp Massager.
This is the brand’s first official partnership with the Paris Fashion Week.
Below is a list of the top 10 most viewed news items on our site for the week ending on June 28, 2025.
Peter Thomas Roth's Eye Patches feature travel-friendly packaging based on Prime Video's 'The Summer I Turned Pretty'.
By: Marie Redding
This is the perfume house’s first brick-and-mortar boutique in NoLita, New York.
Refreshed packaging includes a more sustainable refillable design that reduces environmental impact.
The lineup includes 8 products with colors, icons, and packaging inspired by the candy-filled game.
This iced coffee-inspired collection features sleek press-on nails.
This Latin American partnership will drive development and growth with local and regional customers.
Wild's new Paddington Bear deodorant case is refillable—and launches today.
Inspired by culinary culture, the ‘Yes Chef!’ collection features food-inspired shades and an art kit.
This newly launched program is designed to address the critical solution gaps within the industry and accelerate the delivery of L’Oréal’s sustainability ambitions.
Don Frey will retire from the company after over 40 years in the cosmetics and personal care industry.
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