Tuesday, May 24, 1 PM EDT



As U.S. packaging policy evolves, hear how 3 forward-thinking beauty brands are meeting sustainability challenges.

Featuring Dan Felton, AMERIPEN<span style="color:black">; Jill Tomandl, Smashbox; Mike Indursky, HEAR ME RAW Skincare; Joy Chen, Pure Culture Beauty

Packaging regulations and consumer behavior continue to evolve in the Cosmetic Industry, with an emphasis on Sustainable Packaging—and brands are providing creative solutions for connecting with ecologically conscious consumers.

On the legislative side, Dan Felton, Executive Director, AMERIPEN, will address: “Packaging Policymaking: Three issues the beauty industry can’t ignore—and what to do about them.”

On the implementation side, here’s how 3 forward-thinking beauty brands are meeting the challenges and reducing single-use and non-recyclable packaging materials—from customization, to subscriptions, to refillables, to recyclables, to light weighting. They’ll speak to the topics you want to know more about as you navigate packaging’s future, including:

— How to generate good will, by taking a 360-holistic approach on packaging and formulas that are best for people and planet

— How customized product offerings can work to reduce consumer waste

— Limiting the waste problem in retail

—How sustainability is defined, changing the industry, and impacting the way we go to market

—How to select the right materials, and work toward waste and CO2 reduction

—The importance of communication, storytelling, and education for consumers and employees

—Why and how sustainable packaging has to become desirable and “cool”

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