Fast Track

Shiseido Co. Ltd.

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By: Jamie Matusow

Editor-in-Chief


Desazars

Louis Desazars has been appointed president & CEO of Shiseido Europe Region (Europe, Africa and Middle East) effective September 1, 2015. In his new role, he will spearhead an overall future vision and strategy for Shiseido in Europe, with the goals of achieving substantial brand growth in Shiseido’s prestige franchises and other areas where the company competes, as well as developing new markets in Africa and the Middle East. Desazars will report to Masahiko Uotani, president & CEO of Shiseido Co., Ltd., and will relocate to Paris.

Concurrently, in his new role as president & CEO of Beauté Prestige International, Desazars will oversee the global strategy of the designer fragrance portfolio.

Marc Rey has been appointed president & CEO of Shiseido Americas. He will also have global brand responsibility for NARS Cosmetics and Bare Escentuals. Rey previously served as president of Coty USA & regional senior vice president of North America. He replaces Heidi Manheimer who resigned from her role as CEO of Shiseido Cosmetics America, effective September 30th, 2015.

Desazars

Barbara Calcagni, senior vice president, global marketing of NARS, who has led the brand’s marketing efforts worldwide since 2008, will succeed Desazars as president of NARS Cosmetics.

Roxana Daver has been named senior vice president, global business development and coordination of Shiseido Co., Ltd. Daver, with in-depth global knowledge in prestige cosmetics and fragrances, and multi-cultural and multi-linguistic capabilities including Japanese, will assist Masahiko Uotani, president & CEO of Shiseido Co., Ltd. in coordinating the overall global business operations of its six regions. Daver is the former vice president and general manager Asia-Pacific for the Estée Lauder Companies.

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