Alcan Packaging Beauty has announced its new company brand name, following its change of ownership in July 2010. The new company brand identity has been based on a subtle name change and a powerful logo.

According to the company, the semantics of Albéa evoke the word “beauty” and symbolize material embellishment, referring to its core business. The letter A at the beginning and at the end of the name reflects its openness.

The logo symbolizes the cells directly inspired by the protective honeycomb and its natural potential for expansion. “It represents our protection of and great care for our customers’ products and all the markets we serve, as well as our focus to support their development worldwide,” explained Francois Luscan, president and CEO of Albéa.

Together, the new name and logo create a distinctive company brand and support the company’s fundamental determination, across its wide product portfolio, to continue to excel and deliver outstanding service and value to all company stakeholders.

“We are one company with a powerful new global brand name, well respected throughout the industry and synonymous with quality and trust. Our new company name builds upon these solid assets to propel us into a new area of growth,” said Luscan.

The new Albéa brand will be rolled out globally during the next six months.

www.albea-group.com