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Earns recognition for fragrance packaging.
November 24, 2020
By: Beauty Packaging Staff
Diamond Packaging won multiple awards in Printing Impressions magazine’s 2020 Gold Ink Awards competition. Winners were chosen from over 400 entries submitted in 43 different categories. Entries were judged on print quality, technical difficulty and overall visual effect. Abercrombie & Fitch’s Naturally Fierce Diamond won a Pewter Award in the “Folding Cartons” category for Abercrombie & Fitch’s Naturally Fierce packaging. The folding cartons were converted utilizing WestRock Tango SBS paperboard and offset printed with PMS 7611 and process black inks, in-line with UV matte coating. Printing on the uncoated side of SBS combined with an overall matte UV coating creates a contrast to the gloss of the silver foil. The hot foil stamped and embossed accents on the front, top, and side panels add distinction to the packaging and reinforce Fierce as a prestige brand. Inter Parfums’ Oscar de la Renta Bella Essence Diamond won a Pewter Award in the “Folding Cartons” category for Inter Parfums’ Oscar de la Renta Bella Essence packaging. The folding cartons were converted utilizing Clearwater Candesce SBS paperboard, cold foiled, and offset printed with metallic gold, PMS 2319 brown, and dense black inks, in-line with satin aqueous coating. The graphic design incorporates a white outline that highlights the radiant floral pattern or disappears when the package is angled, drawing attention to the embossing. Overprinting transparent gold ink over cold foil creates shimmering metallic effects. Parlux Fragrances’ Illuminare Vince Camuto Diamond won a Pewter Award in the “Folding Cartons” category for Parlux Fragrances’ Illuminare Vince Camuto packaging. The folding cartons were converted utilizing FSC-certified Neenah Folding Board Bright White Vellum paperboard and offset printed with dense black and PMS 72 pink inks, in-line with UV matte coating. The graphic design incorporates soft gradients that simulate radiating light. The subtle overall embossed linear pattern adds unusual dimension and contributes to a unique visual and tactile presentation. The combination of colors and textures complement the design of the primary container – an asymmetrical, sculpted transparent glass spray bottle with a curved metallic pink cap.
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