Arcade Beauty—known globally for innovative sampling solutions that allow leading brands’ customers to experience beauty products prior to purchase—has now leveraged its expertise for the creation of a new division, Arcade Beauty Retail.
 
As a long-time partner to global organizations such as The Estée Lauder Companies, L’Oréal, Shiseido, and Johnson & Johnson, Arcade Beauty Retail will now apply that same expertise to the service of retailers’ owned brands. The new group will offer end to end, turnkey product development services featuring contract filling, formulation, manufacturing, packaging, and marketing for accelerated speed to market. A focus on eco-friendly packaging and delivery systems, sustainable materials, and traceable sourcing and manufacturing are a key part of the company’s CSR strategy. In the “ever-changing private brand landscape,” Arcade Beauty Retail (ABR) says it “anticipates the needs and expectations of the end customer and is committed to partnering with retailers to address them.”
 
Piloted successfully in Europe and rolling out to North America in 2022, ABR also offers a global market catalog of product solutions and packaging innovations dedicated to body care, skin care, fragrance and hair care.  These can be run in smaller batches with manageable MOQs and also on a larger scale to meet the high-capacity production and volume needs of any private retail brand. 
 
ABR makes use of the company’s worldwide network and resources, bringing it as close as possible to key markets in Europe, North America, China, and Brazil. The company says this will allow for local production and shortened lead times.