Luxury hair tools brand T3 Micro debuts its newest innovation—the T3 AireLuxe hair dryer. It features the brand’s RapidAire IQ+ Technology for faster drying and moisture retention. 

This smart, custom-designed technology allows for wider airflow, which minimizes dry time and retains moisture to protect hair health. The AireLuxe hair dryer’s smart microchip ensures temperature accuracy as it digitally controls five heat settings and three speeds, for a total of 15 different styling combinations tailored to all hair types and textures.

“T3 spent two years listening to consumer feedback, ensuring that we delivered a superior drying experience that reduces dry time while helping to protect hair against damage” said Jade Simmons, T3 Sr. Director of Brand and Product Marketing. “The custom design coupled with our innovative RapidAire IQ+ technology optimize airflow, emitting a wide, gentle air stream that cuts dry time in half while respecting delicate strands and helping to preserve 60% more of hair’s natural moisture.”

The dryer features a powerful ion generator that emits 10 million negative ions per second to smooth the hair cuticle, reduce frizz and impart shine. An updated user interface features digital switches and LED lights that display heat and speed settings, a Lock-In Cool Shot button and a Volume Boost switch that deactivates the negative ions to preserve natural texture at the roots and boost volume.