Research-based skincare brand Paula’s Choice has launched Beautypedia Skin Care Ingredient Checker, a decoding tool that allows consumers to instantly analyze the ingredients in any skincare product in seconds, cut through trend-based hype and learn how the ingredients rate based on cited scientific research.
 
The Beautypedia Skin Care Ingredient Checker delivers a comprehensive and accurate formula analysis, relying on scientific facts. It is the only skin care tool that rates ingredients on a scale of Best to Worst based on cited research from a broad range of fields including anatomy, physiology, dermatology, cosmetic chemistry, genetics, environmental science, and safety. This research-driven tool is powered by the brand’s Ingredient Dictionary.

How It Works

1. Take a photo of the ingredient list straight from the packaging or copy and paste from the product’s site.


2. The instant analysis can be sorted by benefits, ratings and functions to easily understand how the formula will impact your skin.


3. If there are any BAD/WORST ingredients, you’ll be given the option to explore alternative products better suited for your skin.

 
To celebrate the launch, Paula’s Choice Skincare announces a New York City takeover of West Village staple Bonberi Mart for an immersive Beautypedia ingredients experience, with a private press preview on April 27th, and open consumer day on April 28th . The activation will be supported globally, with activations in Australia and London markets.