Glossier, which acquired a new CEO last year, has officially opened its SoHo store in NYC.
 
Located at 72 Spring Street, New York, NY, the new Glossier flagship store aims to foster community, curiosity, and exploration through not only the unique, welcoming design but also through interactive spaces such as the Glossier You Lounge, a communal product testing area, wet bar, selfie room, gift shop and more. 
 
Glossier NYC draws inspiration from both the origins of the brand and New York City itself. In many ways, the materials, textures and palettes take cues from a New York City loft—elegant, raw, familiar, unfinished, with touches of vibrant colors and polished finishes. The concrete floors and plaster walls bring the feeling of a SoHo loft through rawness and industrial finishes, while the upholstered, plush sofas add a softer, more residential touch to the space.

Interactive Elements

Glossier NYC is a place for the brand’s community to come in and try and test products. Because this is a central, communal space, Glossier took inspiration from long dining tables, placing two 15-foot long tables in the main area for guests to find, swatch, feel and use products.
 
As guests continue to explore the space, they will see hidden touches that reference architectural and design motifs found in the New York City Subway. From barrel-vaulted ceilings, to large mosaic-tile murals done by the same artist whose work can be found in many of the city’s stations, these details fuse the interior, residential design approach with details you find in day traveling through NYC.
 
A “You Look Good” room in the back of the store has a larger-than-life Glossier mural (featuring Glossier You Solid and Generation G) and a wooden  bench inspired by subway platform seating.

Gift Shop

Glossier has also included a special “gift shop” where customers can find its full line of merch. And for a city whose signature dress code is all black, the exclusive store merchandise  for Glossier NYC is a Black Embroidered Hoodie.
 
At all of its retail locations, Glossier partners with area non-profits whose work directly impacts the local community. So, Glossier is proud to announce that for each Glossier NYC Embroidered Hoodie sold at Glossier NYC, it will be donating $5 to the Sadie Nash Leadership Project, whose mission is to strengthen, empower, and equip young women and gender-expansive youth of color as agents for change in their lives and in the world.