Beauty Industry

GPA Global Acquires Cosfibel Group

Acquisition sees GPA further establish itself as a leader in luxury packaging and advances its goal of growing nearshore and onshore manufacturing capabilities.

January 10, 2023

By: Charlie Sternberg

Associate Editor

GPA Global has acquired Cosfibel Group, a provider of luxury promotional packaging, luxury gifting and merchandising solutions.

Cosfibel and its founder Alain Chevassus are known for their work with premium and high-luxury brands, from L’Oréal to Chanel, LVMH to Rémy Martin, and La Durée to Damman. Based in France, with global service centers in 16 locations, and working across verticals such as beauty and personal care, wine and spirits, and fine foods, Cosfibel boasts a client list of over 70 global brands.

This latest acquisition sees GPA further establish itself as a leader in luxury packaging and advances GPA’s goal of growing nearshore and onshore manufacturing capabilities. It creates a strong European foothold for GPA through Cosfibel’s key manufacturing facilities in Spain, Portugal and Belgium. This growth in presence is key to GPA’s strategy of helping clients shorten supply chains to increase speed-to-market, de-risk the supply of materials, and reduce carbon emissions.

Adam Melton, CEO of GPA, said, “I’m excited to welcome the Cosfibel team to the GPA family. Cosfibel’s CEO, Marie Sermadiras, is a serial entrepreneur and she has joined GPA’s executive leadership to help further GPA’s expansion in Europe. Our global supply chain and manufacturing capabilities will enable us to better support Cosfibel’s customers and increases our prominence in the beauty and food sector, while furthering our leadership in wine and spirits. Cosfibel has a talented global team and its founder Alain Chevassus will work with us in a senior advisory role.”

Marie Sermadiras, Cosfibel’s CEO, explained, “I am delighted to join forces with GPA. This alliance is a clear recognition of the fantastic work our teams have put in to grow and transform our business in a successful and sustainable way despite the challenges posed by a global pandemic. GPA and Cosfibel’s complementary capabilities, creativity, and excellence in execution will enable us to grow even quicker, accelerate our diversification, and foster the transformation of the pack and gift industry.”

The acquisition of Cosfibel is the second major acquisition by GPA with Ontario Teachers’ Pension Plan Board as a shareholder, building on the recent acquisition of California-based Jenco Productions, which established a presence for GPA in Mexico and deepened its capabilities in the U.S.