Beauty Industry, Beauty Launches

Federal Package Names Melissa Niebes as President & Chief Commercial Officer

Also appoints Steve Dakolios as Chief Executive Officer.

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By: Charlie Sternberg

Associate Editor

Federal Package has named Melissa Niebes as president and chief commercial officer of the company, effective January 1.
 
Niebes joined Federal Package in 2021 with over a decade of marketing and sales experience in the beauty and personal care categories. Previously, she served as vice president of sales at Reckitt Benckiser and vice president of customer marketing at L’Oréal USA.
 
Since joining Federal Package, Niebes has delivered record sales, developed and implemented robust sales and marketing initiatives, built a strong sales team, and expanded the company’s market presence with a strong digital and in-person marketing strategy.
 
“Our customers are looking for partners to help them get to market faster. So, we’re investing in stock formulas across multiple categories such as lotions, creams and serums that will accelerate their brand portfolio growth,” said Niebes. “I’m eager to take on another level of responsibility for Federal Package to lead our growth initiatives.”

New CEO

Furthermore, Steve Dakolios has been appointed chief executive officer, effective January 1. Since joining Federal Package in September 2012, Dakolios has led the business through impressive growth and expansion. He will focus on developing and implementing strategic initiatives to support the continued growth and expansion of Federal Package.
 
“Federal Package is very excited to have a talented leader like Melissa take the helm and leverage her years of experience to better serve our customers and expand our product offerings. She will accelerate our entry into the skincare market while continuing to provide our customers with the high-quality service they expect,” said Dakolios.
 
These appointments will further accelerate Federal Package’s growth and expansion into the premium skincare market.

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