K18 hair care brand has named Olympic gymnast Simone Biles, as its latest brand ambassador. She joins the brand in a two-year partnership. 
 
Biles is a seven-time Olympic medalist and will participate in the U.S. Olympic Team Trials ahead of the Paris Olympics in July. 
 
The brand has also tapped Biles’ professional hairstylist, Jasmine Johnson, as a brand ambassador.
 
Biles will be featured in a social media campaign highlighting her routine on and off the mat. The campaign will focus on channeling inner strength and aims to encourage viewers to “feel what’s possible” with K18.
 
Suveen Sahib, co-founder and CEO of K18, said,
 
“Simone Biles is synonymous with pushing boundaries and her impact extends far beyond her sport. This partnership is a testament to resilience, the power of science in elevating self-expression, and the belief that when we tap into our inner strength, anything is possible – whether it’s a gold medal performance or transforming the future of hair care.”
 
Biles commented, “The K18 molecular repair hair oil and leave-in molecular repair hair mask have been game changers for me, so my hair stays healthy amid all the stress I put it through, including with extensions.”
 
Biles joins previous ambassadors including, Sofia Richie Grainge and Alix Earle. 

Read Next