Beauty Industry

Bumble and Bumble Joins Amazon Premium Beauty

ELC-owned hair care brand, Bumble and Bumble, offers products and a hair styling quiz on their Amazon Premium Beauty storefront.

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By: Rachel Klemovitch

Assistant Editor

Bumble and bumble has debuted on the U.S. Amazon Premium Beauty store, offering its “easy-to-use, high-performing products and styling expertise.”
 
Corey Reese, SVP, Global General Manager, Bumble and bumble, said, 
 
“The new Bumble and bumble brand store in Amazon Premium Beauty is a styling destination. We are excited to bring our full range of high-performing haircare products to Amazon’s expansive customer base, from our iconic styling products to our diverse range of shampoos and conditioners for all hair types and textures.”
 
The brand also offers a Hair Styling 101 feature which provides video content, and a styling quiz to help customers discover products for their hairstyling goals. 
 
Featured products include:

  • Bb.Hairdresser Invisible Oil Heat Protectant Primer
  • Bb.Thickening Dryspun Texture Spray
  • Sumotech
  • Bb.Heat Shield Thermal Protection Mist
  • Bb.Curl Curl Defining Cream
  • Spray de Mode, Prêt-à-powder
  • Bb.Seaweed Air Dry Cream
  • and more

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