Coty’s CoverGirl has launched six new skincare-infused primers and luminizers to the TruBlend family. New products are designed to be mixed and matched to treat and prep skin.
 
Mary Santangelo, Senior Vice President, CoverGirl Global Marketing, at Coty, said, 
 
“In recent years, CoverGirl has really focused on incorporating skincare ingredients into our color cosmetics to satisfy growing consumer interest in multitasking products. This new product range truly delivers on its skinification promise; from blurring and smoothing to plumping and glowing, there are endless ways you can mix and match this collection to create your perfect beauty routine. No matter your skin type, texture, or tone, there’s a Skin Enhancer that offers exactly what you’re looking for.”

Enhancer Primers 

Primers are made with clean, vegan ingredients that create a lightweight, breathable product. Formulas are free from Parabens, Sulfates, Phthalates, Mineral Oil, and Talc. 
 
Enhancer primers are available in four textures with individual benefits:
 
Plush Plump: It plumps the skin with a lightweight, dewy finish that keeps your complexion hydrated all day and increases the skin’s radiance. The formula is made with Biopeptides for 48-hour hydration.
 
Velvet Blur: The formula is made with Niacinamide to help minimize the appearance of pores for a smoother complexion and better makeup application.
 
Cashmere Calm: Soothes skin instantly and over time, while reducing redness for an even skin tone with Centella and Vitamin E.
 
Sticky Grip: Cooling gel texture smooths and grips your makeup to help it last all day. It is formulated with Vitamin C and Hyaluronic Acid to tighten and hydrate skin over time.

Enhancer Luminizers

Luminizers are made with 15% Glycerin and 2% Squalane for all-day hydration. The water-based, weightless gel formula has been clinically proven to support the skin’s natural moisture barrier over time. 
 
Gelly Opal Glow: A universal champagne for a fresh, luminous glow.

Gelly Bronze Glow: A warm bronze for a golden, luminous glow.

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