Beauty Industry, Beauty Launches

Beekman 1802 Launches Limited-Edition Pride Packaging

The Bloom with Pride Kit features a rainbow-like print.

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By: Rachel Klemovitch

Assistant Editor

This Pride season, Beekman 1802 unveils its limited-edition 2024 Bloom with Pride Skincare Set. The kit comes in a rainbow-like print designed by queer artist Elly Ayling. 
 
The kit features its Bloom Cream Daily Moisturizer and a variety of targeted serum boosters including the Dream Booster with Bakuchiol and the Golden Booster with Amla Berry. 
 
Josh Kilmer-Purcell & Dr. Brent Ridge, Co-Founders of Beekman 1802, said, 
 
“As one of the few companies in the world founded by a gay-married couple, we feel a responsibility to be role models and a resource to youth who might see parts of their own future in our story. The tumult surrounding Pride last year left many companies scaling back on their Pride initiatives this year, so at Beekman 1802, we knew we needed to make our biggest Pride kit yet.” 
 
This year, Beekman 1802 continues its partnership with The Ali Forney Center and will donate 100% of the Bloom with Pride Kit profits to the foundation.  

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