Sephora has officially launched Drunk Elephant across Mainland China. Sephora was recently named the biggest beauty retailer of 2023 and with this exclusive launch, expands its foothold in the Chinese beauty market.

Drunk Elephant can be found across Sephora’s online channels as well as in 250 stores within major cities in China, including Beijing, Shanghai, Guangzhou, and Chengdu, with plans to release into 300 stores by the end of the year.
 
Alia Gogi, Asia President at Sephora, commented: “Drunk Elephant has been a cult favorite in over 40 markets since its launch in 2013. By bringing it into this vast and dynamic beauty market, we are providing consumers in China an elevated and extensive skincare range that is simple yet efficacious and catered to their specific needs.”
 
With this exclusive release, Sephora offers Drunk Elephant’s Protini Polypeptide Cream, Virgin Marula Facial Oil, B-Hydra Hydration Serum, and more. 
 
“As brand launches go, this year will be a momentous one for Sephora as we leverage our global resources to diversify our brand and product offering in this key market. From clean and sophisticated to accessible and luxurious, we are committed to curating the most globally sought-after brands to localize and exclusively introduce them to our avid beauty community in China,” Gogi added.

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