Korean Singer, Songwriter and Actress, IU, joins Estée Lauder as the new Global Brand Ambassador. IU’s first campaign debuts in April 2024 for the brand’s Advanced Night Repair and Double Wear franchises. 
 
IU will be Estée Lauder’s first Korean Global Brand Ambassador and joins the current roster of Estée Lauder Global Ambassadors, including Amanda Gorman, Bianca Brandolini D’Adda, Ana de Armas, Carolyn Murphy, Grace Elizabeth, Imaan Hammam, Karlie Kloss, Manushi Chhillar and Yang Mi.
 
IU is a South Korean singer, songwriter, actress and philanthropist, with a career over 16 years. To date, she released 6 studio albums, 9 EPs, and over 30 singles. She also acted in TV dramas and movies, including Broker, Hotel del Luna, My Mister, and more.
 
Estée Lauder’s Global Brand President, Justin Boxford commented: “IU is one of the most influential artists of her time. She has been able to connect with her fans around the world in such a deep and meaningful way through her music and her extraordinary social media presence. We’re excited to collaborate with such a talented and inspiring artist whose relevancy and far-reaching popularity will allow us to connect with a new generation of consumers in Asia and around the world.”
 
“Over the past 16 years, IU has been a pioneer in every aspect of her career, inspiring fans around the world with her talent, passion, and dedication. Beyond her star power, it’s her sense of purpose and commitment to giving back to others that deeply connects with our brand’s core values,” said Senior Vice President/General Manager for Estée Lauder Asia Pacific, Kyumoon Lee.

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