We conducted a poll—and our readers chose the winner of the title, “Company of the Year: Excellence in Packaging”—and it’s Rare Beauty by Selena Gomez. Congrats!  
 
“The brand hits the hot buttons for today’s savvy consumer—mental health, inclusivity, sustainability, vegan formulas, and social responsibility,” says Karen Young of the Young Group when we asked beauty industry experts about the brand.

Take a look at what other industry experts said—and how Rare Beauty Ticks All the Boxes for Today’s Consumer. 
 
Nick Dormon and Royen Perry from Echo Brand Design note, “The brand has aligned to the redefined meaning of efficacy in the beauty product market by maintaining a minimalist approach that allows the product to do the talking. The subtle color palette combined with satin gold leads the trends in 2023, seeing many other brands following a similar look.”
 
A Q&A with Rare Beauty’s Joyce Kim

Joyce Kim, Chief Product Officer at Rare Beauty, spoke to us about the brand’s minimalist package design—and how Gomez in involved in every aspect of the brand from products to the packaging.

Since innovation in packaging design has been rooted in our brand ethos since day one, we can’t imagine working any other way,” Kim says. 
 
See our Q&A interview with Kim in the feature: Rare Beauty: Our Beauty Company of the Year: Excellence in Packaging.