YSL Beauty has named actor Charles Melton as the newest celeb to join the campaign for YSL’s MYSLF Fragrance. The content debuted on Melton’s social platforms yesterday. 

Emilie Poisson, General Manager, YSL Beauty US, says, “We are thrilled to introduce a new Voice embodying MYSLF, Charles Melton. He is a true creative…a value core to our beautiful brand. With this next chapter, we hope to continue inspiring others to never stop the pursuit of self-exploration.”

Melton added, “Lending my voice is a natural extension of who I am as an individual and as a creative. YSL Beauty has created a fragrance that is bold, but subtle – embracing the competing confidence and vulnerability that I find innate as an actor,” said Melton.

An actor with numerous film and television credits, Melton most recently starred in the movie, “May December.”
 
At the start of the fragrance campaign, YSL tapped Finn Wolfhard, Hunter Doohan, Lil Yachty, Noah Back, Steve Lacy and Austin Butler to voice the “MYSLF, no matter what” tagline. 
 
MYSLF quickly became a bestselling fragrance following its launch in 2023. It is a woody floral scent in a refillable bottle. It includes bergamot, orange, patchouli and musky Ambrofix notes. According to the brand, the fragrance fuses with the skin to reveal a distinct signature scent.

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