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Unilever’s Axe body spray is PETA approved.
January 24, 2024
By: Rachel Klemovitch
Assistant Editor
Axe is the latest Unilever-owned brand to gain PETA approval, joining the Beauty Without Bunnies list. The brand has pledged not to conduct or commission any animal testing on ingredients or finished products. Axe is sold in more than 90 countries across the world. The PETA logo will start to appear on products next year. Unilever is recognized by PETA as a company that works towards regulatory change, developing alternatives to animal testing for more than four decades. Axe now joins over 20 Unilever brands that are currently part of PETA’s Beauty Without Bunnies program including Dove, TRESemmé, and St Ives.
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