Prestige French beauty brand, Clarins, hosted a star-studded event in Austin, Texas, for the re-launch of the Double Serum, now in its ninth generation. 
 
The Double Serum originally launched in 1985 and has perfected its formula over the years to reveal its 9th Generation. 
 
Inspired by 5 years of epigenetics research, this 2-in-1 formula targets two types of aging: chronological and now environmental + lifestyle aggressors (diet, sleep, pollution), which we call Epi-Aging. 
 
New Epi-Aging Defense Technology helps neutralize the visible effects of environmental and lifestyle aging while Turmeric addresses the chronological process. 
 
Over 300 guests celebrated the brand’s latest innovation, including Miles and Keleigh Teller, Lucky Blue and Nara Smith, Nina Dobrev, Shaun White, Miles Chamley-Watson, Brooks Nader, Kelly Piquet, Cole Walliser, Jamie Chung, Jesse Metcalfe, Mariama Diallo, Christy Carlson Romano, and Theo Rossi. 
 
Clarins unveiled a 500-count drone immersive experience with Skyworx Drone Shows custom-built Verge Aero Aero-X1 and Aero-X7 to celebrate and highlight the launch of the ninth generation of Double Serum.
 
Skyworx Drone Shows, a leading US-based drone company, demonstrated technical prowess and artistic creativity with bespoke Clarins animations, showcasing the brand’s scientific expertise and skincare technological advances, merging branding with entertainment against the skyscrapers of Silicon Hills.
 
The event took place on the lawn of The Long Center, and featured an interactive video experience, “The Clarins Cam” directed by renowned Cole Walliser, while DJ Blu DeTiger and DJ No Signal spun a mix of electric and country tracks. 

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