IBG (Innovative Beauty Group), a leading global beauty solutions provider, has launched a new Fall collection—Urban Oasis. The collection is designed for the modern urban lifestyle, harnessing powerful ingredients to protect and revitalize skin.
 
Jennifer Raphael, CEO of Innovative Beauty Group North America, said, 
 
“We created the Urban Oasis Collection to offer a balance between the demands of a fast-paced lifestyle and the crucial need for self-care. This collection is an invitation to pause, rejuvenate, and experience beauty in a way that is both luxurious and efficient.”
 
The Urban Oasis Collection simplifies beauty routines with multi-tasking products that deliver long-lasting results with minimal effort. 
 
Each item is crafted to engage the senses with unique textures, fragrances, and innovative applicators. The collection features bi-phase essence, sensorial jelly formats, and transformative gel-to-oil moisturizers that provide a spa-like experience at home, calming and rejuvenating the senses while enhancing skin health.
 
Innovative hybrid textures like milk-to-oil and liquid-to-powder, are used to meet the needs of fast-paced consumers by combining convenience and effectiveness.
 
Formulas include strawberry extract to brighten the complexion and protect against environmental stressors, lychee extract to hydrate and plump the skin, and vegan collage to firm and revitalize skin with anti-aging benefits. 

Urban Oasis

• Quick Slide Compact Collection: A sustainable and adaptable sliding compact concept that minimizes parts and materials. Available in small, medium, and large sizes, the compact collection features a mono-material, metal-free structure and hot-pour formula compatibility designed for easy recycling.
• Flawless-Lock Liquid Baking Powder: A transformative liquid-to-powder formula that starts as a liquid for easy blending and ends as a powder for a soft, matte finish. This highly effective format is ideal for locking in makeup while offering a natural, lightweight finish that supports the growing “no makeup” makeup trend.
• Super Shine Pillow Balm: A deeply hydrating, glossy lip balm enriched with cherry, kiwi, and lychee extracts. Packed with antioxidants and essential vitamins, the moisturizing balm keeps lips soft and hydrated while providing a shiny, glossy finish.
• Moonlight Glow Water: A bi-phase evening essence infused with hibiscus, ginseng berry, and saffron. Designed to be applied before bed, it hydrates, repairs, and brightens the skin overnight, revealing a refreshed and radiant complexion.

The collection also includes high-tech beauty tools designed for ideal application including an AirTouch Pro Blender which features Zero Negative Pressure Technology for a streak-free, airbrushed finish. Also, a CrystalTech Pro Brush utilizes advanced scale crystal fibers to maximize product pickup and ensure even application.

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