Korean beauty, otherwise known as K-Beauty has revolutionized skincare since the launch of BB cream in 2011. K-Beauty has served as a powerhouse to the beauty industry around the globe and continues to impact the industry. 
 
One of the pioneers of K-Beauty’s first wave, Landing International Founder and CEO Sarah Chung Park, is releasing a new report called “The Second Wave of K-Beauty,” highlighting the current dynamics of the K-Beauty, its impact on North American consumers and growth opportunities for retailers.
 
K-Beauty has captivated consumers with its innovative formulations and emphasis on natural ingredients, attracting consumers (particularly millennials and Gen Z) who prioritize effective, affordable beauty products. 
 
According to the report, the global K-Beauty market has grown in recent years. In 2022, it was approximately $91.99 billion, with North America contributing around $3.8 billion. 
 
The U.S. market is expected to grow significantly, with forecasts predicting it will surpass $9.9 billion by 2032.
 
Data for the report was gathered from Spate, ClearForMe, and Landing International. 

Key Topics

• Defining K-Beauty: Exploring what makes K-Beauty unique and why it has captivated global audiences.
• The U.S. K-Beauty Market: Analyzing market dynamics and the potential for future growth.
• Trends in the U.S. vs. Korea: Comparing what’s popular in K-Beauty across both markets.
• Top K-Beauty Brands on Amazon and TikTok: Highlighting leading brands and products in digital marketplaces.
• The Influence of K-Culture: How K-Food, K-Dramas, K-Movies, and K-Pop have driven K-Beauty’s worldwide appeal.
• Opportunities in the Second Wave: Exploring growth areas in haircare, color cosmetics, body care, and fragrance.

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