Coty is celebrating its 120th anniversary with an exclusive three-day fragrance event in the heart of Paris, the city where the company was founded in 1904. 
 
“Coty: A Fragrance Disruptor since 1904” is a unique multi-sensory experience that will take guests, partners, and friends of the house on an immersive journey through the company’s heritage and unveil its vision for the future of fragrance. Coty continues to redefine the future of fragrance through ambitious new technology and expertise.
 
Coty CEO Sue Nabi said, 
 
“Building on a strong foundation of 120 years, we are thrilled to unveil our vision for the future of fragrance. Coty is once again at the forefront of shaping the fragrance landscape, solidifying our position as the go-to partner for brands looking to create iconic scents. This exclusive event is a testament to our ability to anticipate and meet consumer needs while fostering growth and innovation in the beauty industry.”
 
The event is organized into different sections that outline Coty’s history and its future aspirations in the category. 

Innovative Origins

In 1904, Coty revolutionized perfumery through its unique blends of synthetic molecules with natural ingredients, producing new scents that transformed the fragrance landscape.
 
Through an immersive installation, guests will explore original masterpieces, La Rose Jacqueminot, Ambre Antique, Chypre, and how Coty pioneered two of the six major fragrance families: the Amber family and the Chypre family.

Iconic Scents of Today & Tomorrow 

Next, guests look at several icons from the current Coty portfolio. Ck One, Boss Bottled, Burberry Goddess, Chloé Eau de Parfum, and more. 
 
Guests move on to the Olfactory Studio, where the icons of tomorrow come to life. Here, Coty’s creativity and co-creation are viewed through its blending of artistry and cutting-edge technology. 
 
The Olfactory Studio brings Coty’s vision of the future to life by enabling the fullest expressions of its brands through the finest ingredients and techniques.

A Leader at the Intersection of Art and Science 

120 years after it first revolutionized the world of perfumery, Coty remains at the forefront of technological innovation, leading in three key areas:

1. Performance: Harnessing new scientific discoveries to produce scents with olfactive complexity and long-lasting impact.
2. Emotion: Capturing the most evocative human emotions in our next generation of visionary scents.
3. Sustainability: Driving responsible production through the use of upcycled ethanol.

Infiniment Coty Paris bridges the Past & Ushers in a New Era of Perfumery

Lastly, Coty bridges its storied past to a new era of perfumery. Infiniment Coty Paris epitomizes Coty’s latest and most innovative approach to the future of fragrance creation, blending science, art, and emotion.
 
Infiniment Coty Paris leverages cutting-edge technologies such as the Molecular Aura and EmoChar to push the boundaries of time and emotional impact in a scent.
 
Coty Chief Brands Officer, Prestige, Jean Holtzmann added, 
 
“This event showcases our expertise and passion for fragrance as Coty embarks on its next chapter as a beauty leader. Our deep heritage and cutting-edge science continue to push boundaries, exemplified by the innovative Infiniment Coty Paris fragrance brand.”

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