MakeUp Eraser, the beauty accessory brand known for pioneering a new way to remove makeup with its innovatively designed reusable cloths, is expanding into the skin care category. 

Debuting today, Cloud Cleanse MakeUp Erasing Balm is a balm-to-oil emulsifying formula. It comes in a pretty pink jar with a useful spatula applicator to make the thick product easy to apply. Of course, the brand’s makeup-removing cloths are ideal for wiping off the pore-cleaning balm—along with all makeup, even waterproof. 

Unlike ordinary makeup-removing balms, Cloud Cleanse contains good-for-your-skin ingredients, including collagen to absorb into the skin “and reveal a brighter complexion without any sticky residue,” the brand explains. 

Cloud Cleanse also contains wild cherry extract, known to calm and brighten skin, plus six ferments and probiotics to support the skin’s microbiome. Add to the mix hyaluronic acid, niacinamide—and it’s truly a makeup remover that has crossed over into skin care. 

The formula is also fragrance, paraben, phthalate and alcohol-free.