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The billboard will be displayed all year long.
September 6, 2024
By: Rachel Klemovitch
Assistant Editor
Color Wow, an award-winning hair care brand, launched its first billboard campaign at the corner of 46th & 7th Ave to be seen from all angles of Times Square. This year-long campaign consists of 72 spots a day, inclusive of three spots per hour, across four screens to further drive brand awareness. The billboard will run through all major Times Square events, including the New Year’s Eve Ball Drop, holiday parades, NYC Broadway Week, and more.
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