Job cuts were issued in Sephora in China due to the economic slowdowns in the country. This follows the appointment of a new Managing Director for Sephora’s China division. 
 
Xia Ding was appointed in April to help boost the business. 
 
In 2005, Sephora expanded into China with over 300 stores in the country. 
 
Bloomberg reported that Sephora cut 3% of its Chinese workforce, translating to roughly 120 jobs across offices and stores. 
 
“In response to the challenging market environment and to ensure our future growth in China, Sephora China is currently streamlining our organizational structure in our head office to ensure we have the right capabilities for long-term sustainable growth,” said the company in a statement.
 
The ELC recently reported a 2% decline in sales in 2024, reflecting the overall struggles of the prestige beauty market in China. 
 
Other retailers and companies, such as Coty, Shiseido, and L’Oréal have also experienced a struggle in sales in the region. 

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