La Roche-Posay has continued its partnership as the exclusive Official Sunscreen Partner of the US Open for the 3rd year in a row. Tennis players spend significant time in peak sunlight, making proper sun protection crucial. 
 
The L’Oréal brand launched its partnership with the US Open in 2022 to help raise awareness of sun-safe behaviors, including daily sunscreen use both on and off the court to protect against skin cancer. 
 
Rachelle Mladjenovic, General Manager at La Roche-Posay USA., said, 
 
“As a brand that pioneers advances in sun protection, we’re excited to continue our partnership with the US Open for the third year in a row, an initiative that allows important sun safety education to reach thousands of fans each year. La Roche-Posay is committed to developing safe & effective broad-spectrum sunscreens and raising awareness on the importance of sun protection and skin cancer prevention for all skin types and tones. We’re proud to partner with some of the biggest tennis stars in the world to help that mission reach millions of people worldwide.”
 
To kick off this year’s US Open partnership, La Roche-Posay will be hosting a large-scale private event at Edge in Hudson Yards, the highest indoor/outdoor sky deck in the Western Hemisphere, on Thursday, August 22nd. 
 
La Roche-Posay Sun Safety Ambassadors and professional tennis players Frances Tiafoe, Madison Keys, Taylor Fritz, and Alex De Minaur will participate in an outdoor pickleball match onsite to promote the brand’s ‘Every Day is a Sunscreen Day’ campaign. 
 
Following the match, La Roche-Posay will present a $50,000 donation to the American Cancer Society to support the fight against skin cancer.
 
At this year’s US Open, La Roche-Posay will have a sun safety education booth at the USTA Billie Jean King National Tennis Center. 
 
On Saturday, August 24th, La Roche-Posay will also be the Official Sunscreen Sponsor of Arthur Ashe Kids Day, focused on promoting proper sun safety habits at a young age. 
 
In addition to providing complimentary sunscreen samples, the brand will offer access to free dermatological advice from New York State board-certified dermatologists. 

Read Next