Beauty Industry, People in the News

Olaplex Appoints a New Chief Operating Officer and Chief Financial Officer

Catherine Dunleavy and Katie Gohman join effective August 13 and July 15.

July 19, 2024

Assistant Editor

Olaplex Holdings, Inc. has appointed two highly leaders to its executive team. Catherine Dunleavy will join Olaplex as Chief Operating Officer and Chief Financial Officer, effective August 13, and Katie Gohman will join the Company as Chief Marketing Officer, effective July 15.

Amanda Baldwin, Chief Executive Officer of Olaplex, said,

“I am thrilled to welcome these two talented executives to Olaplex as we continue developing a strategy that is designed to harness Olaplex’s many strengths and enables our Company to achieve its true potential.”

About Catherine Dunleavy

Dunleavy brings over two decades of experience driving the strategy and performance of premier consumer brands. Most recently, she served as President, and, before that, as Chief Financial Officer at Away, following tenures at Nike, Comcast, NBCUniversal, and GE.

In her new role, Dunleavy will oversee the breadth of Olaplex’s business operations, aligning all functions to most effectively execute on the company’s strategy and drive results.

Dunleavy, commented,

“I am honored and privileged to join Olaplex, a company well-known for creating innovative and superior products through a differentiated science-based approach. Olaplex is at an important stage of its evolution, and I can’t wait to help build on the work to date to unlock the company’s tremendous potential.”

About Katie Gohman

Gohman is a marketing and brand leader with experience growing prestige retail and beauty brands. She began her career at L’Oréal and went on to hold marketing leadership positions at L’Oréal, Ralph Lauren, Coach, and most recently served as the CMO at Marc Jacobs.

Gohman will oversee the execution of Olaplex’s global marketing efforts, driving greater brand awareness, relevance, and affinity with stylists and consumers.

Gohman, said,

“Olaplex has successfully differentiated itself as a leader in the prestige hair care category, and I am excited to be joining at such a significant moment for the business. I look forward to working with the talented Olaplex team to ensure our customers and network of stylists are best able to benefit from the extraordinary technical foundation of our products.”

Baldwin continued,

“Catherine is a proven leader with a strong track record of executing high-impact strategic, operational, and financial initiatives at scale at some of the world’s most recognizable brands. Katie’s marketing and creative acumen will be instrumental in our efforts to maximize the power of the Olaplex brand and empower and enable the success of our stylist community. I am honored to have the chance to work with each of them as we deliver on the priorities that are aimed at putting us on a trajectory to generate consistent sales and profit growth.”