Beauty Industry, Mergers and Acquisitions

Interparfums Forecasts Growth for 2025—and Reveals a New Brand

The company expects $1.5 billion in net sales for the 2025 fiscal year—and is creating a new private label brand, Solférino.

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By: Rachel Klemovitch

Assistant Editor

Interparfums has announced its initial 2025 guidance—and the company is projecting 4% growth in both net sales and earnings per share, with an estimated net sales of $1.5 billion.
 
Jean Madar, Chairman & Chief Executive Officer of Interparfums noted, “We have a strong lineup of new pillars and extensions coming to market throughout the coming year, but expect a more modest growth rate of 4% in both net sales and earnings per diluted share as compared to our 2024 guidance.”
 
January will mark one year of Lactose and Roberto Cavalli fragrances being a part of Interparfums’ portfolio—and the company expects established brands to drive growth in 2025. 

Upcoming Fragrance Launches in 2025 

Interparfums’ European-based portfolios, including Montblanc, Jimmy Choo, Coach, and Lacoste fragrances, will expand with new launches in January. 
 
The company’s U.S.-based operations expect to expand its Guess portfolio, and MCM plans to launch a new four-scent collection. Ferragamo is developing a new scent for later in 2025. 

Interparfums also plans to add two new scents to the Donna Karan Cashmere Collection, and a fragrance duo for Abercrombie & Fitch.

Interparfums Will Debut a New Private Label Brand—Solférino 

Interparfums revealed it is developing a proprietary brand, Solférino, which will launch by the end of 2024. The brand will debut with a collection of ten fragrances. “The initial launch will be through an ultra-sensitive distribution channel and a first-ever brand-dedicated boutique,” the company states. 
 
Madar concluded, “Our initial 2025 guidance reflects our prudent outlook, considering the various factors currently influencing the fragrance market. We are confident that 2025 is poised to be another record-setting year, and will provide updates early next year as we gain greater visibility, particularly following the performance of the 2024 holiday season and the initial orders for 2025.”
 

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