IBG (Innovative Beauty Group) has partnered with KLM Royal Dutch Airlines to launch a new amenity kit. The exclusive kit includes premium personal care products and travel essentials, focusing on sustainable and reusable solutions.

The kit will be given as a courtesy to World Business Class passengers on intercontinental KLM flights.
 
Gwenaelle Ogor, General Manager, IBG France, said,
 
“We are thrilled to partner with KLM Royal Dutch Airlines to introduce this exceptional new amenity kit which combines practicality with luxurious indulgence. We hope this thoughtful selection of products will elevate the travel experience for KLM’s passengers, offering an increased level of comfort and convenience.”
 
KLM looked to enhance its World Business Class offerings but overhauling its current amenity kit. 
 
A distinct feature of the new amenity kit is its versatile packaging. All included personal care products are bundled into a pouch which can be unfolded into a reusable shopping bag, offering both style and functionality.
 
The project emphasized innovative design, high-quality materials, and a unique color palette while meeting KLM’s sustainability and budgetary goals. IBG oversaw the industrialization of the kits, the selection of partners, and supply chain management.
 
Through the collaborative efforts of IBG’s French and Dutch teams, Dutch design agency, Envisions, a premium care and home brand with social purpose, Marie-Stella-Maris, and sustainable oral care brand, Smyle, the amenity kit was developed.
 
World Business Class passengers will receive a selection of premium personal care products designed to enhance comfort and well-being during their travel. 
 
Highlights include a sustainable bamboo toothbrush and toothpaste tablets, ensuring eco-conscious hygiene solutions while in transit. 
 
The kit also features indulgent personal care items such as face cream and lip balm from Marie-Stella-Maris. 
 
Also, passengers can unwind with an eye mask and socks, offering comfort for long flights. 

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