Eva NYC, a haircare brand born in Brooklyn, has launched redesigned packaging and product solutions, following its commitment to sustainability.
 
The brand has made large, long-term investments in clinical testing and environmental impact research to offer customers “better haircare, mindfully made.”
 
Eva NYC’s new refined packaging offers improved navigation and usability.
 
Packaging has transitioned from 25% recycled aluminum to a minimum of 50% post-consumer recycled plastic (PCR), reducing total greenhouse gas emissions by approximately 30%, and is curbside recyclable. 
 
The brand chose specific types of PCR materials that can go back into the supply chain after being recycled.
 
Eva NYC’s new shampoos and conditioners are offering 10% more products in a soft matte, translucent, and squeezable bottle. This allows customers to see the product and get everything out of the bottle. 
 
Each product range is driven by a color palette inspired by the hero ingredients in the formula. The collections were designed to simplify portfolio navigation and enhance findability on the shelf.
 
Annie Kolemainen, Brand President of Eva NYC, said, 
 
“With the renovation, we are doubling down on the core values Eva NYC has always stood for and enhancing the haircare experience in every way – from thoughtfully upgraded eco-conscious packaging to immersive sensory fragrances and transformative, proven benefits, all at the same accessible price.”
 
Eva NYC aims to achieve Net Zero by 2035 by continuing its commitment to sustainability with the use of regenerative agriculture to harvest ingredients, prevent deforestation, and offset carbon emissions.
 
As part of the brand renovation, 100% of the brand’s product portfolio is clinically tested for proven efficacy, meeting EU regulations and earning its spot on Ulta Beauty’s Conscious Beauty and Target Clean certifications. 
 
Eva NYC also launched new collections including the Repair Strength and Take Care Healthy Hair Collections as well as a new Invisible Dry Shampoo. 

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