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Both L'Oreal and Amorepacific make new beauty tech debuts at CES 2025 and more.
January 6, 2025
By: Beauty Packaging Staff
Two Beauty Packaging Top Companies, L’Oreal and Amorepacific, have debuted new beauty tech innovations at CES 2025. L’Oreal introduced its new L’Oreal Cell BioPrint, a portable device that can identify skin concerns with a simple five-minute test. The device uses advanced proteomics to create a personalized skin assessment that includes the skin’s biological age and ingredient responsiveness and to help customers shift from reactive to proactive skincare routine. Read more about the L’Oreal Cell BioPrint here. Amorepacific was named CES 2025 Innovation Honoree for its generative AI-based makeup application, “Wanna-Beauty AI.” The company also debuted two other skin technologies, the “Skin Light Therapy 3S” and the “AI Skin Analysis & Care Solution.” Amorepacific’s “Wanna-Beauty AI” is a voice-activated chatbot application that uses generative AI to help customers discover their ideal makeup looks and experience personalized virtual try-ons. The “AI Skin Analysis Solution” can be incorporated into Samsung Electronics’ “Micro LED Beauty Mirror” and combines camera-based optical skin diagnosis with contact-type skin diagnosis. It can offer in-depth skin diagnosis and care recommendations. “Skin Light Therapy 3S” was developed by Amorepacific’s device brand makeON, providing a dedicated app that seamlessly integrates with the “AI Skin Analysis & Care Solution.” Read more about Amorepacific’s technology here. Grabity, a new haircare brand from South Korea has debuted at CES 2025, showcasing its LiftMax 308 technology, which is designed to address hair loss and thinning. The brand offers Hair Lifting Shampoos, a Conditioner, and a Styling Mist in eco-friendly packaging crafted from coconut shells, reducing plastic usage and reinforcing the brand’s dedication to environmental responsibility. Read more about Grabity here. K-beauty-tech brand, medicube, stood out at CES 2025 with its skincare device The Booster Pro. It was a CES favorite for its multifunctional design and effectiveness. medicube combines advanced technology with science-backed skincare solutions to deliver professional-grade results from the comfort of your home. The Booster Pro is a microcurrent and LED therapy device. The Booster Pro has six pivotal functions designed to cater to a wide array of skincare needs: Booster Mode, Microcurrent, Derma Shot Mode, Air Shot Mode, LED Therapy, and Customized Care. Each function is engineered to provide targeted treatment for all skin types and concerns.
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