As companies merge, investments from new owners often fuel innovation. These new deals and partnerships are contributing to growth, overall—and helping the beauty and packaging industries prosper.

Whether you’re a brand owner, packaging supplier, or ingredient manufacturer—or work with these companies—keeping up with the latest mergers and acquisitions in the beauty industry can be a challenge. It’s also confusing to remember which beauty brands each company owns. We’re here to help. 

Keep up with ‘who-owns-who’ by bookmarking this story to check often for updates.

Related: A Guide to All the Mergers & Acquisitions in the Beauty Industry in 2024

Beauty Brands M&A Activity

January

Tru Fragrance Gains Lake & Skye

Tru Fragrance & Beauty has acquired Lake & Skye, a mission-driven fragrance and wellness brand that debuted in 2015. Increased funding will enable Lake & Sky to focus on fragrance innovation. After the acquisition is finalized, Courtney Somer, CEO and founder of Lake & Sky, will become a minority equity owner and Chief Creative Officer.

Tru Fragrance made a minority investment in the brand in 2018. 

AXNY Group Acquires Urban Skin Rx

Urban Skin Rx, a pioneering clinical skincare brand catering to diverse skin tones, has been acquired by the American Exchange Group (AXNY Group).  This expansion aligns with AXNY’s strategy of delivering brands and products that resonate with a diverse, global consumer base.

Urban Skin Rx joins NatureWell, TXTUR, Found Active, and Indie Lee.

SKKY Partners Invests in 111Skin

Private equity firm SKKY Partners, co-founded by Jay Sammons and Kim Kardashian, has made a minority investment in 111Skin, a clinically inspired skincare brand. SKKY will support 111Skin in strengthening its direct-to-consumer business and expanding its customer base in North America and Asia.

11Skin’s co-founders, Eva and Dr. Yannis Alexandrides, will retain majority ownership and continue to lead the company, along with CEO Vanessa Goddevrind.

February

L’Oreal Gains Small Share of Jacquemus

L’Oréal Groupe has become a minority investor in the French fashion label Jacquemus. The companies have also entered an exclusive long-term beauty partnership. 

Jacquemus will join L’Oreal Luxe division alongside YSL, Prada, Mugler, Valentino brands, and others. 

Sky Marketing Corp. Acquires Prima

Prima, a science-backed, whole body wellness brand, was acquired by Austin-based Sky Marketing Corporation. Prima’s products include organic hemp CBD and functional botanicals to combat stress and pain. 

Sky Marketing Corporation’s Portfolio Includes Edibles, Drinks, and Now Skin and Body Care. 

10Beauty Acquires Clockwork

10Beauty, a pioneer in Intelligent Beauty, has acquired Clockwork, creator of the world’s first AI-powered nail painting robot. This acquisition strengthens 10Beauty’s position in automated beauty services as it prepares to launch its complete manicure system this summer.

March

Ushopal Acquires Payot

Ushopal fully acquired French Skincare Icon Payot to solidify its position as the first China-based luxury beauty group to emerge on the global stage. Payot offers a variety of skincare products with a large presence in spas in over 70 countries. 

Ushopal also acquired Argentum Apothecary in 2022 and invested in the French niche fragrance house Juliette Has a Gun. 

Unilever Invests in Inde Wild

Sycamore Partners Acquires Walgreens Boots Alliance

Interparfums SA Acquires Maison Goutal

May

E.l.f. Acquires Rhode Beauty

After recent speculation, Hailey Bieber has sold her beauty brand, rhode, to e.l.f. Beauty.

Bieber will remain closely involved in the brand she co-founded, as her new title will be chief creative officer and head of innovation. The deal is estimated to be worth $1 billion.

June

Unilever Acquires Dr. Squatch

Unilever has signed an agreement to acquire personal care brand Dr. Squatch from growth equity firm Summit Partners. This acquisition expands Unilever’s portfolio in premium and high-growth spaces.

July

L’Oreal Acquires Color Wow

L’Oreal signed an agreement to acquire haircare brand Color Wow. This acquisition strengthens L’Oréal’s Professional products portfolio.

Ulta Beauty Acquires Space NK

Ulta Beauty, Inc. has acquired British beauty retailer, Space NK Limited, from Manzanita Capital. Space NK will operate as a standalone subsidiary of Ulta Beauty and will continue to be led by its existing management team, including Space NK chief executive officer Andy Lightfoot.

August

Amala Beauty Joins Fundamental Brands

Amala Beauty has been acquired by Fundamental Brands Inc. (FB), a health, beauty, personal care, and wellness holding company. The acquisition will drive expansion across multiple channels, including direct-to-consumer, retail partnerships, and enhanced spa collaborations.

September

Bansk Acquires Byoma

Bansk Group has agreed to acquire a majority stake in Byoma, the science-backed, solution-focused skin health brand. Byoma will continue to be led by Founder and Chief Executive Officer Marc Elrick and the existing leadership team.

Mitchell Family Office Acquires Cos Bar

Mitchell Family Office (MFO), a Michigan-based private investment firm, acquired Cos Bar, the luxury multi-brand beauty retailer founded in Aspen in 1976, for an undisclosed amount. This expands MFO’s lifestyle portfolio and brings the Cos Bar’s service to a wider audience. 

Carisa Janes Acquires Nature of Things

Hourglass Cosmetics founder and Chief Creative Officer, Carisa Janes, acquired and relaunched Nature of Things. Janes introduces new plant-based ingredients and recyclable packaging.

Regent Acquires Avon International

Natura has agreed to sell the Avon International business in Europe, Africa, and Asia to Regent. Avon Russia and Latin America are not included in this agreement. This allows Natura to focus on business in Latin America.

October

Givaudan Acquires Belle Aire Creations

Givaudan announced its intention to acquire Belle Aire Creations, a prominent US-based fragrance house known for its creative expertise and strong regional customer relationships. 

Unilever Sells Kate Somerville

Unilever has officially sold the Kate Somerville brand to Rare Beauty Brands. Kate Somerville joins other skincare brands, such as Patchology and Dot Dot Dash, and the nail care brand Dr. Dana. This also gives the brand a chance to expand its growth and reach under new ownership that is more aligned with its premium skincare focus.

Joy Group Acquires Foltène

This acquisition represents a full global acquisition of Foltène’s brand business, covering its brand assets, global distribution network, supply chain system, and research laboratory located in Italy. The addition of Foltène will generate strong synergies with the Group’s existing brands, driving Joy Group’s continued growth and innovation in the global beauty market.

November

Kimberly-Clark to Acquire Kenvue

Kimberly-Clark has announced it will acquire Kenvue for over $40 billion, creating one of the largest consumer health companies in the United States. To date, this is set to be the largest buyout in the U.S. consumer goods sector.

Estée Lauder Companies Invests in Xinú

The Estée Lauder Companies announced a minority investment in Xinú, a Mexican luxury fragrance brand inspired by the American continent. This investment marks the first time The Estée Lauder Companies has invested in a Latin American brand.

Suppliers M&A Activity

February

Veresence Acquired by Two Investment Firms

Stirling Square Capital Partners agreed to sell 100% of Verescene to investment holding companies Movendo Capital and Draycott. The two firms aim to strengthen Verescence while maximizing growth and sustainability. 

 May

Novvia Group Acquires GHI

Garrett Hewitt International has been acquired by Novvia Group, a global rigid container and life sciences packaging distributor. GHI owner, Jason Clerke, will continue to run the business and manage day-to-day operations.

July

Berlin Packaging Acquires Cosmei

Berlin Packaging has acquired Cosmei, an Italian company known for its forward-thinking packaging solutions and agile, design-driven approach. Cosmei has gained a niche in the indie, prestige, and masstige segments. 

August

Albea Acquires Amforma

Albéa Group has agreed to acquire Amfora Packaging, an innovative packaging company headquartered in Bogota, Colombia, with operations in Colombia and Peru. This acquisition will allow the Group to expand its presence in Latin America.

October

kdc/one Acquires Barony Universal

kdc/one acquired all of the assets of Barony Universal, the UK’s largest independent filler of personal care and household aerosol products. This strategic move strengthens kdc/one’s European footprint and expands its expertise and capabilities in key fast-growing aerosol categories. 

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