IBG Lab, Innovative Beauty Group’s (IBG) brand incubator, has launched Curls Matter, a transformative hair care line dedicated to celebrating and enhancing curly hair. 
 
Designed to cater to every curl type—from loose waves to tight coils—Curls Matter aims to redefine the hair care market with tailored, high-performance solutions. 
 
Rooted in inclusivity and individuality, the brand offers a three-step system—Wash, Treat, and Define—crafted to meet the unique needs of curly-haired individuals. 
 
Products come in packaging made with at least 30% recycled plastics and designed for recyclability, reflecting Curls Matter’s commitment to reducing environmental impact.
 
Xavier Leclerc de Hauteclocque, CEO of Innovative Beauty Group, said, 
 
“Our mission at IBG has always been to develop products that inspire confidence and empower individuals to embrace their unique beauty. Curls Matter was born out of a deep understanding of both the challenges and the joys of curly hair. We’re thrilled to introduce solutions that not only enhance curls but also celebrate the natural beauty of diversity.”
 
Debut products include a range of products, including shampoos, hair masks, and styling essentials like curl sprays and creams, designed to meet the specific needs of different curl patterns and hair concerns.
 
The product line is available at 150 Monoprix stores across France, ensuring accessibility for curly-haired consumers.
 
Each product is formulated with premium, naturally derived ingredients that nourish, protect, and define curls, promoting overall hair health and vitality.
 
All products are vegan, free from silicones and mineral oils, and formulated with a minimum of 90% natural ingredients, ensuring gentle, effective care for curly hair.

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