Billie Eilish Fragrances announces the launch of Your Turn, developed in partnership with Parlux. 
 
This new fragrance represents Billie Eilish Fragrances’ next phase of growth trajectory and evolution into a master brand.
 
Inspired by Billie’s artistic admiration for dice, the fragrance comes in a translucent chrome cube-shaped bottle. 
 
The carton is printed in Envirofoil and made with 100% renewable wind energy.
 
Lori Singer, President of Parlux Ltd, commented, 
 
“Since our partnership with Billie and her team began, she has always maintained authenticity in all she does as an artist and creative, and Your Turn is a perfect example of this. The process was a beautiful collaboration, from the juice creation to the bottle’s design. We couldn’t be more thrilled about what we’ve accomplished with our partners, especially as we begin this next stage of Billie Eilish Fragrances as a master brand.”
 
This modern, sensual fragrance has opening notes of bergamot peel, cardamom pod, and ginger. Heart notes include peach skin, night-blooming jasmine, and coconut water– grounded with Australian sandalwood, musks, and sustainably sourced upcycled Sylvamber.
 
Frank Voelkl, Principal Perfumer at Firmenich, said,
 
“Creating Your Turn with Billie was a journey of discovery. We worked through countless iterations to develop a scent that captures the warmth and richness of sandalwood while layering in something unexpectedly fresh. It’s a fragrance that reflects Billie vision of individuality and uniqueness.”
 
Your Turn builds on the success of Eilish, Eilish No. 2, and the limited-edition Eilish No. 3. Like all Eilish fragrances, Your Turn is vegan, paraben-free, and made with clean ingredients. PETA’s Global Beauty Without Bunnies program also certifies the fragrance as cruelty-free.
 
Your Turn is available online at Eilish’s website and will be made available at Ulta Beauty and select retailers in the spring of 2025. 

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