Maesa has sold its European and Middle Eastern operations to Knowlton Development Corporation, Inc. (kdc/one), a global leader in custom formulation, packaging design, and manufacturing solutions for leading global beauty, personal care, and home care brands. 

For more than two decades, Maesa EMEA says it “has leveraged its holistic approach across trend tracking, brand conception, and product development to curate a portfolio of long-term relationships with leading retailers in the EMEA region. 

The new organization will combine kdc/one’s innovative packaging and formulation capabilities with Maesa EMEA’s proven ability “to develop expertly crafted storytelling, innovative designs, and on-trend products that deliver outstanding value to the consumers.”
 
Maesa says this strategic transaction comes at a time when the company is doubling down on its core business, which comprises a portfolio of high-growth global brands, including Kristin Ess, Being FrensheHairitage by Mindy McKnight, and Fine’ry, and a strategic portfolio of fragrance offerings created for some iconic fashion brands and retailers. Headquartered in New York, Maesa will continue to grow and expand this business worldwide.
 
Piyush Jain, Chief Executive Officer at Maesa, said,

“Maesa EMEA is an important part of Maesa’s origin story, and it became a leading partner for makeup and fragrance brands across Europe and the Middle East. Our EMEA team accelerated this incredible business, and we believe kdc/one is the right partner to support this team’s next chapter of growth. We expect the combination to further strengthen their ability to deliver exceptional and innovative solutions to customers. We sincerely thank the team for their valuable contributions over the years and wish them great success in the future. With this transaction, I am excited to continue to strengthen Maesa’s focus on innovation and redefining the consumer experience in beauty through leading innovation both on our existing portfolio of brands and launching exciting new ones.”