The National Women’s Soccer League (NWSL) named e.l.f. Cosmetics the Official Makeup and Skin Care Partner of the NWSL.
 
Kory Marchisotto, Chief Marketing Officer, e.l.f. Beauty, said, 
 
“Our partnership with the National Women’s Soccer League (NWSL) is that gateway to opportunities. Soccer’s global momentum is unstoppable. In the U.S. specifically, soccer attracts the youngest, most inclusive, and diverse fanbase, with 54% under age 45 and 40% fans of color. By breaking barriers and connecting communities with the NWSL, e.l.f. furthers its mission to democratize access for every eye, lip, and face.”
 
E.l.f. is the first beauty sponsor for the NWSL, the premier women’s professional soccer league. 
 
This sponsorship reflects an ongoing dedication to democratizing access for women in sports by using e.l.f.’s platform to champion Empowered.Legendary.Females. and create a space to amplify their voices and unlock their full potential.
 
On a shared mission to inspire the next generation of changemakers, e.l.f. and NWSL will partner on the ‘Glow for Glory Contest’, hosting an open tryout in key NWSL markets to clear the path for young talent to develop and grow.
 
Julie Haddon, Chief Marketing & Commercial Officer, NWSL, commented,
 
“Both e.l.f. and the NWSL are united by a shared passion for harnessing the explosive momentum and growth of our league to attract and engage audiences as we head into the 2025 season. We are looking forward to collaborating with the extraordinary e.l.f. team to elevate the Challenge Cup to unprecedented heights and create impactful, dynamic marketing programs that empower our athletes beyond the pitch.”
 
E.l.f. will be the Presenting Partner of the NWSL Challenge Cup for the next three seasons, through 2027.
 
Billie Jean King Enterprises represented e.l.f. in these negotiations along with Footballco, the home of INDIVISA, a media brand dedicated exclusively to women’s soccer and an official media partner of the NWSL. 
 
Footballco will lead activations on behalf of e.l.f. across digital, social, and experiential channels.

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