La Roche-Posay has announced Tyler “Ninja” Blevins, pro gamer, streamer, and entertainer, as its new partner in the cause for the Save your Skin brand platform, dedicated to skin cancer prevention and detection.

This collaboration comes after Ninja announced his melanoma diagnosis which was found during his annual mole check with a dermatologist.

Alexandra Reni-Catherine, Global Brand General Manager for La Roche-Posay, said, 

“Together, Ninja and La Roche-Posay are ushering in a new era of skin cancer awareness. With cases rising at an alarming rate, our mission is clear: to educate people about the importance of annual mole checks so that melanoma remains 99% preventable and treatable, especially among younger generations.”

Save Your Skin Program

La Roche-Posay has committed more than 20 years of research and awareness-driving campaigns on the prevention and detection of skin cancer. 

The brand created global initiatives to offer annual free mole checks in various communities and education campaigns with Dermatologists on sun safety habits and self-detection via the ABCDE method. 

Through these initiatives, La Roche-Posay performed 200,000 free mole checks in 2024. 

The Save your Skin campaign with Ninja will be launched during the EADV Congress in September 2025 in Paris.

Ninja embodies La Roche-Posay’s core values of authenticity and transparency, anchoring this cause across multiple generations.

With an engaged and passionate fanbase across multiple digital platforms, Ninja has transcended the gaming industry, bringing an inclusive and powerful message that resonates with audiences globally.

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