Evolvh, a clean hair care brand, has launched Better Roots Shampoo and Conditioner. Better Roots products claim to restore the scalp moisture balance and microbiome, while strengthening strands to prevent breakage.

The formulas contain clinically proven active ingredients that work synergistically, the brand says, “to stimulate hair follicles and support the protein synthesis necessary for hair growth.”

Better Roots uses advanced formulation technologies. The Growth Support Shampoo includes biomimetic peptides, amino acid surfactants, and a “prickly pear elixir,” which the brand says blocks the release of stress markers from sensory nerve cells to calm and soothe irritated scalps, while also boosting hydration. The Growth Support Conditioner contains a proprietary blend of clinically proven strengthening ingredients including Ceramide NG, Creatine, and Castor Oil Esters.

The shampoo and conditioner are packaged in white tubes with flip-top caps.