Beauty Launches

TRESemmé Names Paige DeSorbo the Face of Its ‘Give Gloss’ Campaign

The campaign promotes the new Lamellar Gloss Collection.

April 1, 2025

Assistant Editor

TRESemmé launched its new Lamellar Gloss Collection — a five-product collection featuring patented Lamellar Lamination technology.

“Summer House” star, “Giggly Squad” podcast co-host Paige DeSorbo has teamed up with TRESemmé as the brand’s first-ever year-long ambassador.

Yoni Klein, Head of TRESemmé North America, Unilever, said,

“Give Gloss is our answer to the gatekeeping that can bring ‘girl world’ down, and we’re so excited to be teaming up with Paige DeSorbo — the ultimate girls’ girl — to help bring this campaign and glossy movement to life.”

The line’s patented Lamellar Lamination technology creates a fine, weightless seal over each strand to boost smoothness and luminosity, delivering a glass-like finish.

The Lamellar Gloss Collection

Lamellar Gloss Shampoo & Conditioner
Lamellar Gloss Finishing Oil
Lamellar Gloss Cream Serum
Lamellar Gloss Shine Spray

Klein added,

“This isn’t your ordinary haircare line: It’s meant to totally evolve the fibers of the hair, deeply nourishing it for that salon-worthy shine. From stick-straight ponies to luminous loose waves, these products elevate all types of styles.”

DeSorbo will be kicking off the extended partnership by starring in the “Give Gloss” campaign, meant to celebrate gloss that gives.

In the campaign, DeSorbo has all eyes on her as she struts through the streets, sharing her shine with everyone.

As part of its 72-hour launch blitz in New York City April 7-9, DeSorbo and TRESemmé will be hosting three days of events celebrating all things gloss.

During this time, the brand will also be releasing the first-of-its-kind Hot Gloss — a limited-edition hot sauce. Made in collaboration with Red Clay, this “glossy goodness” is made in a Spicy Peach Hot Honey flavor.

The “Give Gloss” campaign will roll out through a series of digital and TVC spots, social takeovers, and even a special 1-800-Gloss hotline episode on Paige’s podcast, “Giggly Squad,” in partnership with Acast Creative Studios.