Men’s personal care company, Harry’s, has updated its brand identity to create a united look and feel across its shave, body, hair, and skincare products. 

New packaging, logo, color palette, photography, and more will roll out across product, digital, social, and physical retail. 

Harry’s also launched a new campaign— “Man, That Feels Good.”

“Man, That Feels Good” celebrates the brand’s ethos and puts a stake in the ground around the truth of men’s grooming. The campaign explores the concept, following three guys on journeys to transform themselves into a bad boy, a rugged man of mystery, a whole new man. 

The campaign represents a reset for the brand beyond product-specific marketing and is the first of many expressions of Harry’s “honest” brand truth. 

For this campaign, Harry’s worked with the creative agency Zulu Alpha Kilo for the campaign, and with Mythology, with support from Collins, for the brand refresh.