Beyonce’s hair care brand, Cécred, has launched at Ulta Beauty nationwide. This marks the biggest exclusive hair launch in the specialty retailer’s history.

The launch includes custom merchandising fixtures including a top-shelf display on the gondola and a permanent endcap. 

All locations will have disruptive front-of-store presentation and branded banners in store windows and at checkout, including custom, life-size, shoppable displays of the patent-pending bottles at select locations.

Grace Ray, CEO at Cécred said,

“Our partnership with Ulta Beauty and their salons enables us to bring the Cécred transformation to more consumers of all hair types and textures and experience the benefits directly with a stylist they trust. Ulta Beauty shared our vision for how the brand would come to life in retail in an unprecedented way, and we can’t wait for everybody to experience this new chapter with us.”

Cécred’s Foundation Collection will be available at Ulta Beauty.

The collection features the Hydrating Shampoo and Conditioner, Fermented Rice & Rose Protein Ritual, and Restoring Hair & Edge Drops.

Kecia Steelman, CEO of Ulta Beauty commented,

“From our inclusive brand assortment and best-in-class services to the passionate associates delivering unmatched experiences on our sales floor and in our salon chairs, we offer the perfect landscape to introduce this brand in a unique and engaging way. We are honored to co-create a vision that will delight our guests and drive success for both of our businesses.”

Ulta will also launch a first-of-its-kind salon integration at all The Salon at Ulta Beauty locations, that will showcase the product’s transformative results to all salon guests, including backbar product, a permanent menu of Cécred salon services, ongoing salon events, and more. 

Additionally, Ulta Beauty stylists will be trained on the science and efficacy behind Cécred products, ensuring they can provide clients with a firsthand experience, starting at the shampoo bowl.

Permanent Cécred salon services include:

• Cécred Scalp Revival 
• Cécred Protein Bounceback Treatment 
• Cécred Hydration & Repair Treatment 

Cécred and Ulta Beauty will also launch a first-of-its-kind brand-dedicated salon event on an ongoing basis, Cécred Sundays, across a select 200 Ulta Beauty salon locations.