PCPC Launches Sunscreen Awareness Campaign

CHPA and Health In Hand Foundation partner with the ‘#WearSunscreen’ campaign to remind people to use sunscreen.

April 7, 2025

Assistant Editor

Coinciding with World Health Day on April 7, the Personal Care Products Council (PCPC) launched the #WearSunscreen campaign, a nationwide effort urging the public to protect their skin with sunscreen use every day.

Campaign partners include the Consumer Healthcare Products Association (CHPA) and the Health In Hand Foundation who, together with PCPC, will help to spread the word through spring and summer.

The campaign promotes one urgent public health message: “sunscreen saves lives.”

Slightly more than half of Americans say they use sunscreen during the summer, and the #WearSunscreen campaign aims to change that.

Tom Myers, President & CEO at PCPC, said,

“Recent data suggests that the number of new skin cancer cases is expected to increase in 2025. We know that proper and consistent use of sunscreen can help prevent the disease, which is why we’re proud to partner with CHPA, and the Health In Hand Foundation to raise awareness and encourage use of sunscreen.”

The #WearSunscreen campaign aims to increase public awareness by sharing facts, free resources, and advice from experts.

The campaign partners are also working with influencers, advocacy groups, medical professionals, health policy leaders, and retailers to amplify the message.

The organizations are sharing content across print, broadcast, and social media platforms and providing information and assets for other organizations and consumers to use, as well.

According to PCPC, FDA-regulated sunscreens are proven to help prevent sunburn, premature skin aging, and skin cancer when used as directed.

Dr. Jane Yoo, a board-certified dermatologist and dermatologic surgeon in New York City, commented,

“Sunscreen is one of the most reliable and accessible tools we have to reduce the risk of skin cancer …Regular sunscreen use can cut your risk of developing squamous cell carcinoma in half and lower your melanoma risk by 40 percent.”

Using the hashtag #WearSunscreen, people are encouraged to post about their sun safety habits, share why sunscreen matters to them, and tag friends and family to keep the momentum going.