Essie has become the Official Nail Polish Partner of 2024 WNBA Champion New York Liberty, celebrating the intersection of personal style and professional women’s sports.

 As part of this collaboration, the New York Liberty’s mascot Ellie the Elephant became the brand’s first-ever celebrity spokesperson.

Zoe Housman, Head of Marketing & Strategic Projects US at L’Oreal, said,

“As proud nail polish partner of the New York Liberty, Essie is honored to champion this momentum and join the ever-growing fusion of beauty and athletics with this unique partnership… This partnership highlights the durability and high-shine finish of our reformulated collection, while reinforcing our commitment to self-expression, on the court and beyond.”

Ellie will wear a Gel by Essie manicure which has a new and improved formula. She will put Gel by Essie to the test with every high-five, halftime performance, courtside, and sartorial appearance. 

The reformulated polish is designed for the toughest schedules. The new formula includes patent-pending Flex-E gel technology, triple shine complex, and 15-day wear.

To amplify the announcement, Ellie will be starring in a multi-channel campaign, which started earlier this week with teaser content hinting at the partnership. 

The campaign will continue rolling out across Ellie’s platforms, as well as the New York Liberty and Essie digital channels, including a reveal alongside internet personality Tefi Pessoa.

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