Beauty Launches

Sun Bum Kicks Off Sunscreen Awareness Tour

The ‘Trust the Bum’ Tour will bring sunscreen and experiences to 10 cities across the U.S.

April 14, 2025

Assistant Editor

Sun Bum sunscreen brand has launched the “Trust The Bum Tour”–its first-ever, coast-to-coast journey designed to spread sun protection awareness.

As the first major activation under Sun Bum’s mission to make sun care second nature. The tour will bring free sunscreen, good vibes, and unforgettable experiences to 10 cities across the U.S.

Evan Slater, Chief Marketing Officer at Sun Bum said,

“Sun Bum has its roots in Cocoa Beach, where a small group of friends decided to make better products to help protect them and their loved ones from the harmful effects of the relentless Florida sun. This will always be our mission, and we’re excited to connect with communities around the country and beyond who feel the same way about enjoying the outdoors and protecting their skin.”

Sun Bum also teamed up with the Skin Cancer Foundation for the 3rd consecutive year, sponsoring the annual Destination Healthy Skin–bringing free skin cancer screenings and education to communities nationwide.

To further amplify the campaign’s impact, Sun Bum will unveil OOH displays in New York, San Diego, and Chicago.

The brand will also distribute sun care resources across its social media platforms and website – rolling out content in partnership with talents like Ana Stowell, Graydon Cutler, Ava Jules, and Ella McFadin.

The tour kicks off in New York City this April with a taco truck takeover, where locals can grab free tacos, and free sunscreen, and learn about the benefits of sun care.

Sun Bum will also unveil a newly hand-painted mural featuring the brand’s infamous mascot, Sonny. From NYC, the tour will travel across the country, bringing unique experiences to every stop.