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Live at Luxe Pack and MakeUp in Los Angeles

February 14 - 15, 2024
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Los Angeles, California
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Live at Luxe Pack and MakeUp in Los Angeles

Geka Launches Mascara Brushes and Fibers for Perfect Lashes

The supplier's new fibers for twisted wire and molded mascara mascara brushes will be on display at MakeUp in LosAngeles.

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By: Rachel Klemovitch

Assistant Editor

Geka will premiere a new collection of mascara brushes and fibers at MakeUp in LosAngeles. Visitors will also find its range of lip gloss, concealer, micro bristle brushes, and beauty tools on display.
 
Stop by the booth to take a look at Geka's featherBRUSH, a new “one-component brush optimized to the natural shape of the eyeball for easier application.” 
 
The supplier says it’s ideal for zig-zag application, as the brush reaches every lash for “unbelievable length and definition,” with the tapered bristles ensuring great separation.
 
The supplier's catwalkLashes 2.0 brush will also be featured—with soft bristles and uniquely shaped discs that offer two separate application zones. The discs separate and lengthen lashes, while the bristles deliver bulk for better volume. Bristles at the tip enable a push-up effect, intensifying even tiny lashes. 
 
More Info: MakeUp in LosAngeles Booth No. J31

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